After securing a joint venture with Atlantic Records EYC LTD were tasked with bringing their vision to light when celebrating the 75th anniversary of the record label. The party was actually more than just a party - a true celebration of the achievements, community and success of the label and its history.

The event held at E1 London took guests on a journey through history, allowing them to learn, celebrate and engage with everything at Atlantic Records, followed by food, drinks and dancing until the early morning. The party was every success from the end to end 360 planning at EYC LTD to the Atlantic archive room, branded partners including Don Julio and additional DJ line up, performance and exclusive Atlantic merchandise to celebrate the 75th birthday.

Picked up by media and viral moments across social channels - the party laced Atlantic Records anniversary as a conversation starter post event for all to celebrate and relish in.