We produced and end-to-end talent led activation to launch Coachtopia, the sustainable sub brand led by Coach. 4x talent were invited to the immersive pop up at Selfridges London where they were able to learn more on the sustainable efforts in production and review the collection.

The content talent produced reached an incredibly large audience, with the likes of Madeline Argy reaching over 1 million impressions. Overall, the campaign was a great success. It spread online mass awareness for the rising brand Coachtopia and showcased its' efforts towards sustainable practise along the apparel pipeline.

In total we activated with 4x talent that amassed over 420k likes and upward of 1.8 million impressions in total. The average EMV subsequently had fantastic impact for the new brand. See more content creation below and check out Coachtopia!